Less than three months after its much-ballyhooed launch, Fox Business Network is drawing an average of 6,000 daytime viewers.
The Nielsen number, for the period Oct. 15 through Dec. 16, rises to 15,000 during prime time.
Taken in isolation, the debut might be judged an abysmal failure. But no one -- including Fox executives -- expected the fledgling channel to make a serious run at the top business network, CNBC, until it had been on the air for at least a year.
Still, the figures reinforce the perception that Rupert Murdoch's newest television operation faces a tough road.
The Nielsen number, for the period Oct. 15 through Dec. 16, rises to 15,000 during prime time.
Taken in isolation, the debut might be judged an abysmal failure. But no one -- including Fox executives -- expected the fledgling channel to make a serious run at the top business network, CNBC, until it had been on the air for at least a year.
Still, the figures reinforce the perception that Rupert Murdoch's newest television operation faces a tough road.
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